Top five reasons for investing in a vehicle wrap 

Top five reasons for investing in a vehicle wrap 


May 14, 2018

Who would’ve thought your fleet could become an integral part of your marketing strategy?  

Billboards are great but mobile billboards are better. Vehicle wraps are a memorable way to spread your business’s message and make a great first impression.  

Here are five reasons why vehicle wraps will work for your business: 

1. They are extremely cost effective 

Vehicle wraps represent a small investment that packs a punch as far as the benefits you can get from it. According to the 3M Vehicle Wrap Study, vehicle wraps offer the lowest cost-per-impression of any form of advertising. A wrap costs about .48 cents per thousand impressions, while other forms of advertising can cost significantly more. For instance, it’s estimated that outdoor signs cost $3.56 per thousand impressions and newspaper ads cost $19.70 for that same number of impressions. One wrapped vehicle will generate between 30,000 and 80,000 impressions per day. The more you drive your wrapped vehicle around the city, the more exposure you will get! 

2. You will stand out from your competitors 

If you want to stand out from your competition, a vehicle wrap is a wise investment. A well-branded wrap will generate (a lot of) brand awareness among your target market. Many businesses gain more customers from their vehicle wraps than their websites and they are also a great way to promote your brand at local events. 

3. Wraps increase your visibility

Increase your inbound marketing sales by showing your message to new potential clients every time your vehicle is seen. Vehicle wraps work for you 24/7, 365 days per year, for up to five years, making the actual amortized investment manageable for most small businesses. Drivers and pedestrians alike will notice your message, even when the vehicle is parked!  

 

4. It’s a great visual upgrade 

On older vehicles, the graphics will cover-up unsightly rust or damage and refresh your vehicle to look like new. Vinyl vehicle wraps also help protect your vehicle’s body from scratches and small dents from road debris, helping to keep your vehicles in better condition for when you need to trade them in or sell them. 

5. Nothing grabs attention like a wrap 

Brightly colored, attractive vehicle wraps will make your company vehicles stand out from the crowd! Passing drivers won’t pay much attention to a plain white van on the road, but they will notice a well-designed vehicle wrap. Wraps are so engaging that peoples’ eyes naturally gravitate towards them – even if it’s for just a moment – but that’s all that’s needed to engage with prospective customers. 

Make a smart investment in your advertising and expand your reach with vehicle wraps. If you want to highlight your brand and stand out from the competition, Process Color Print is here to help you achieve exactly that. We’re your one-stop-shop for all your large format print needs: we design, create, install them and more. Let us help you take your business to the next level. 

Plus, larger fleet and point of purchase clients may qualify for an annual rebate program. 

Request a free wrap estimate today.